Many small brands and businesses just starting out feel like they can afford to build their own website independently. It seems like nowadays everyone knows a friend or family member who can code, or has used WordPress once or twice, so why not save a few thousand bucks and have them build your site? Well, there are a lot of reasons, including time and money. Below, we’ll get into the details.
Lack of Professional Guidance
Professionals in the digital space love this web design comic by the Oatmeal. It shows how client desires can take over a web project and steer it away from best practices. In the comic, a business owner with a web design team still makes bad choices. But when you don’t work with an experienced web design team that will point you in the right direction, you won’t even have the feedback that you need to make a website that follows best practices and that asks the right questions.
One of the greatest values that a web design team can bring to you is the experience of working with multiple businesses with different goals, over the course of many projects. This allows them to offer valuable insight on what design practices will best fit the goal of your site (increased visits, lead generation, or cart checkouts are three examples) and helping you stick to pursuing that goal. If the purpose of your site is to help you sell products, then maybe you don’t need a fancy widget on the homepage highlighting your company history—it distracts from the goal.
When it comes to web design, the customer may always be right but may need some help getting there, which is why a website design company brings incredible value to the process of designing a new website.
Lack of Monitoring and Support
What happens if your site suddenly experiences a 40% drop in traffic month over month? Will you even notice? Will you understand the cause? Depending on the services that independent designers and design platforms offer, you may be out of luck.
Before coming to us, one of our digital marketing clients had his site down for 4 days before he noticed (which is terrible for SEO)—his website hosting company did not offer that kind of monitoring, and because he had his website designed by a college student studying web development, he had no regular support to pursue a solution to this issue. This created a backlash with search engines that kept him from recovering lost traffic for several weeks.
Additionally, making design or functionality changes can be difficult and costly if you don’t have a company managing your website. If you have a one-off web design project with a lone web designer or through one of the platforms meant to allow you to create your own site, once you have a website that’s it—there’s no additional recourse for changes unless you call that person back up or unless you hire another designer and developer, who will need to charge you for time it will take them to understand your current setup.
Having a consistent web design partner monitoring your site and completing changes for you ensures that you have a well-running site and that you aren’t spending money needlessly.
Lack of Editing Control Post-Launch
If you don’t have a full-time webmaster or website manager on staff, you are going to need to be able to make changes to your site yourself. If you aren’t setup to do this from the start, that could be a problem. One digital marketing client we had was unable to make changes to their product listings without going to their designer. This limited her company’s ability to change their website to reflect the most updated product information, which is crucial for an ecommerce business.
Being able to manage the controls once the professional web developers step out of the picture is one of the greatest benefits of choosing a professional web design company. ePageCity specifically designs websites for companies who need to do just that—control and manage their content without having to pay someone else to do it for them.
Get your business website designed by professionals
There are many benefits to going with a professional web design company over a design platform or lone designers and what we have covered are just a few. We constantly see projects come in from clients who wanted to save money by launching a cheap site. They end up having to pay more in the long run due to lost traffic or conversions, because of custom work required to fix errors or redesign elements of a site that are preventing it from completing the goals it was originally intended for.
By choosing a website design company, you get guidance from professionals, monitoring and support, and full control of your content. In the long run, you’ll have a well-functioning site that will cost less than the short-term, cheap website alternatives.